Which component consumes related data to determine entry, splits, and personalization in journeys?

• A. Contact Builder
• B. Data Designer
• C. Journey Builder
• D. Email Studio

Answer: (C)

Journey Builder is the component that uses related data to decide who enters a journey, how they move through it, and how the content is tailored. Entry criteria pull from contact attributes and data extensions to determine eligibility and start the journey. Within the journey, decision splits use those data points to route contacts along different paths. Personalization is applied throughout using the contact’s data to tailor messages, often through personalization tokens or dynamic content. Other tools shape the data model or how audiences are built, but it’s Journey Builder that orchestrates data-driven entry, branching, and personalization inside journeys.