Which actions monitor and improve deliverability in SFMC?

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Multiple Choice

Which actions monitor and improve deliverability in SFMC?

Deliverability hinges on having visibility into both how ISPs treat your messages and how recipients interact with them. Using Email Studio reports gives you concrete metrics about delivery performance—how many emails were delivered, bounced, or reported as spam, as well as unsubscribe activity and overall sender performance. These insights help you spot trouble spots, such as rising bounce rates or increasing complaints, and assess how well your domain and IPs are performing in the inbox landscape. Data Views complement this by giving raw, queryable data on every send. You can dig into which messages bounced and why, track opens and clicks in context of delivery, and examine authentication and sending patterns tied to specific IPs or domains. This makes it possible to monitor IP reputation and domain authentication status (DKIM/SPF alignment), detect anomalies, and take targeted actions—like cleaning lists, adjusting sending practices, or refining Domain/IP authentication settings—to steadily improve deliverability. Relying only on open rates misses the real deliverability picture, since opens can be blocked or delayed and don’t reveal whether messages actually landed in the inbox. Sending to hard-bounced addresses harms sender reputation, and suppression lists exist to prevent exactly that. Disabling tracking doesn’t speed up sends and eliminates vital data needed to optimize campaigns.

Deliverability hinges on having visibility into both how ISPs treat your messages and how recipients interact with them. Using Email Studio reports gives you concrete metrics about delivery performance—how many emails were delivered, bounced, or reported as spam, as well as unsubscribe activity and overall sender performance. These insights help you spot trouble spots, such as rising bounce rates or increasing complaints, and assess how well your domain and IPs are performing in the inbox landscape.

Data Views complement this by giving raw, queryable data on every send. You can dig into which messages bounced and why, track opens and clicks in context of delivery, and examine authentication and sending patterns tied to specific IPs or domains. This makes it possible to monitor IP reputation and domain authentication status (DKIM/SPF alignment), detect anomalies, and take targeted actions—like cleaning lists, adjusting sending practices, or refining Domain/IP authentication settings—to steadily improve deliverability.

Relying only on open rates misses the real deliverability picture, since opens can be blocked or delayed and don’t reveal whether messages actually landed in the inbox. Sending to hard-bounced addresses harms sender reputation, and suppression lists exist to prevent exactly that. Disabling tracking doesn’t speed up sends and eliminates vital data needed to optimize campaigns.

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