In Journey Path Optimizer, which setting determines when a contact group qualifies as a winner?

• A. Winner evaluation
• B. Holdback window
• C. Path duration
• D. Winner schedule

Answer: (A)

In Path Optimizer, you’re comparing multiple path variants and need a rule to declare when a group of contacts has performed well enough to be called the winner. The winner evaluation setting provides that rule: it defines the criteria and timing used to determine when a contact group meets the success conditions and can be considered the winner. It’s about deciding “has this group achieved the target in a way that warrants declaring this path the winner?”

The other options influence different aspects: the holdback window delays evaluation to give more data time, path duration simply sets how long a contact stays in a path, and the winner schedule determines when evaluations occur. But the actual moment a group qualifies as a winner is governed by the winner evaluation.