In a cross-channel journey, what governance considerations are essential?

• A. Design a journey with multiple channels using compliant opt-in data, manage consent and suppression across channels, monitor frequency to avoid fatigue, and apply consistent data governance and privacy controls.
• B. Limit the journey to a single channel to avoid consent issues.
• C. Ignore suppression lists across channels.
• D. Disable privacy controls for faster delivery.

Answer: (A)